Powered By Data



From data to actionable insight

About Us

We help companies leverage their data assets and build a data driven culture that creates commercial growth and improves return on investment.

Our team has worked within data driven organisations for more than 15 years, and PoweredByData was founded to help companies make the step change required in terms of understanding their data assets and creating value from them.

We hear and address these and other common statements and questions from buseinsses of all sizes:

  • I'm spending a lot on marketing, pricing and other levers - how can I see what really drives sales?
  • I'm collecting a lot of data about my customers and sales but I don't know what to do with it to improve performance.
  • My business is growing fast and we have a lot of data - how do I build an insight team and use my data in the best way?
  • My digital marketing is highly measurable, but I know this is only part of the picture - how do I understand the impact of my TV, Radio and other above the line marketing?
  • How do I communicate with my customers in a way that drives the most positive impact?
  • When I look at all of my separate reports, it's impossible to get a consistent view across all channels due to simplistic analysis and double counting of effects.

If you have data (or you want to start collecting data) and are looking to use it to drive your business forward, we can help you.


Services

Direct Mail Optimisation

Direct Mail optimisation (what to send to whom and when) is a common service that we provide - so much so that we have a core standardised approach which we then tailor for each client.
We regularly see 95% of sales still achieved from a 50% reduction in sends.
This is often a powerful demonstration of the power of analysis as the results are very quickly realised.

Econometrics

We can discover which components of your business (advertising, digital, pricing, Brand, etc) are driving sales and optimise your ROI on marketing spend. Understand the effect of pricing changes, advertising campaigns, brand development and other activities.

Analytics

We provide general analysis services, extracting value from your data assets. From understanding how you acquire customers to how you retain them, and why they churn, we can help you develop a deeper understanding of your customer base and how to get most from it.

Attribution

We can help you get a clear view of the genuine value of each of your campaigns (offline and online) in generating a sale. Improve your ROI by focussing on performant campaigns and dialling back on those that don't help drive conversions.

Machine Learning

Building a model to describe an aspect of your business is only one part of the challenge. We can help to put these models into production so that they are always up to date and able to generate value continuously.

CRM

We can leverage your existing customer data to significantly improve your direct marketing performance. CRM data, used prudently and with appropriate analysis, is a path to low-cost sales growth.

Customer Segmentation

We can drive substantial improvements in the performance of marketing spend by segmenting your customer base and driving the most appropriate campaigns to the most appropriate customer groups. Customer segmentations can also be used to drive new product development by showing gaps in your offering.

Reporting and Dashboarding

Insight delivery is a critial part of the analytical process - data-led business decisions are much easier to make if you can visualise the data insight that you have. We can advise on and build reports and dashboards to deliver this business-critical aspect of delivering insight to drive growth.

Technology Reviews & Vendor Choice Support

Leveraging the substantial experience of the team, we can assess your technology stack in light of new and emerging technologies - a critical aspect of getting the most out of your data systems. We will help you understand the options available and can then assist with your choice of vendor. With extensive experience working with multiple platforms within retail, ecommerce and adtech we are able to provide support - whether through running RFIs/RFPs or being part of your internal teams evaluating vendors using hands on experience to ask the difficult questions behind the vendor PowerPoint pitches.


Our Work

Case Study
Optimising marketing spend - Hotels

1
National Hotel Group

Econometrics, CRM optimisation

Case Study
Improving customer relationships - Cruises

1
Holiday Broker

Data engineering, Insight generation, CRM optimisation

Case Study
Marketing effectiveness - Energy

1
Big 6 UK Energy Provider

Econometrics


Clients




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