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Clothing Rack

Case Study:
Retail industry

Embedding in the team to drive positive change and excellence in martech and data science

We embedded senior team members into one of the UK's largest retailers to drive positive change and efficiencies in marketing technology and data science.

case-study-snapshot-retail.png
Background:

  • One of the UK’s largest retailers

  • Required leadership experience with data engineering and science

  • There were challenges with martech negotiations and strategy

  • Missing parts of a strategic plan for data platforms

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Objective:

  • Gain deep understanding of current team, platforms, tech stack and vendors

  • Create and implement recommendations on the core pillars of the data strategy

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Solution:

  • Full team restructure and technology contract re-negotiation

  • Team members embedded as Head of Martech and Head of Data Science 

  • Creation of centres of excellence in each department, and then a central centre of excellence for the group

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