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Dark Steel Sheet

Know what works.
Spend with confidence.

Right-sized measurement and live KPIs in 4-8 weeks so you can back the channels that truly move revenue—fast.

We understand your pain points:

Data is inaccessible, messy or just plain missing
Connect & centralise with efficient pipelines into a warehouse for a fresh view of ALL your data.

Attribution debates stall decisions
Clear guardrails on incremental impact (pragmatic attribution, MMM-lite, experiments) so spend shifts weekly, not quarterly.

Conflicting reports and “spreadsheet Friday”
One truth across GA4/Ads/CRM/e-comm with reconciled KPI definitions and acceptance tests.

CAC creeping up, LTV unclear
Cohort & LTV lenses by channel/offer/first-order promo to protect payback.

Endless weekly deck churn
A live executive page + role based dashboards that replace the deck and free the team.

Tests launched but not learned from
Time-boxed test cadence with dashboards, readouts and pre-agreed success criteria.

How we can help

Initial call
A quick discovery session to discuss your challenges, critical dates and plans, and understand your current martech stack.

Next steps

"One Truth" Audit
An audit of your data, systems, and processes - with an agreed scope and rapid 2-week delivery, focussing on primary KPIs. We deliver a Growth KPI pack specifying and defining these primary KPIs (e.g. ROAS, CAC, LTV, payback, etc). The pack includes a data inventory and lineage, quick fix recommendations, martech analysis and stack recommendations, and a detailed proposal for next steps.

From Audit to Live KPIs
Replacing your weekly and monthly management decks with live executive dashboards and reports - with daily updates. This work package will provide you with live, dynamic access to your most crucial KPIs enabling faster decision making and supporting rapid growth.

Effectiveness Starter
Spend with confidence this quarter! Within 4 to 6 weeks we will deliver an attribution baseline, expose incrementality signals, define cohorts and LTV views and recommend a 90-day test plan with clear guardrails.

Role-based Dashboards

Expanding from the scope of the executive dashboards, delivering a range of key role-based dashboards, reports and visualisations for Growth, CRM, Performance (creative/offer/channel, cohorts and funnels)

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