Former Dentsu executive to Powered By Data's continued growth.
Powered By Data announced today that Anna Blackwell has joined the data and analytics company as Chief Operating Officer. Blackwell previously held several key leadership positions at agency powerhouse Dentsu, most recently as Client Managing Director overseeing some of the network’s largest media and creative accounts. Prior to this, Blackwell was CRM Director for UK&IE, delivering award-winning data-led marketing for clients such as Pernod Ricard, Eurostar and The Economist.
At Powered By Data, Blackwell will take a wide ranging remit for day to day operations and growing the business. She will bring industry recognised CRM leadership and extensive media and creative experience, along with a reputation for exceptional client service.
Having driven growth strategies globally within several Dentsu brands, Blackwell will be focused on fuelling PBD’s continued expansion. “In these challenging times for businesses we are seeing a marked increase in demand from organisations looking to re-stabilise and grow through leveraging their own data. PBD operates a fully transparent model, often helping clients recruit the right talent to take our initial work inhouse, and Anna’s collaboration mindset fits perfectly with our culture” said PBD’s founder and CEO Mark Emmett. “Anna’s appointment continues in our tradition of bringing on board highly respected and experienced individuals. We are delighted to have been able to make this appointment, Anna is hugely respected within both agency and client organisations”
Blackwell said of her new role “I am thrilled to be joining Powered by Data and look forward to working with our clients to unlock the true potential of their data. 2020 has tested brands and their customers in the most extraordinary ways. 2021 has to be about brands really understanding the needs of their audiences and creating those special moments that can forge long-lasting connections. I am incredibly passionate about creating CRM strategies that deliver a truly personalised customer experience and firmly believe that intelligent use of data sits at the heart of this. I am excited to be joining Mark and his exceptionally talented team and to be a part of the next chapter of PBD’s success.”